Marketing Special: Sony humiliates Microsoft at E3

You don't have to love gaming to read this article (but seriously.. why don't you love gaming?). In case you didn't know, E3 is the biggest gaming show of the year where the big 3 companies, Nintendo, Sony, and Microsoft show their games and hardware. Considering that Microsoft and Sony are launching their new consoles at the end of the year, this was going to be a massive deal this year to see who brings in the fans. Sony however humiliated Microsoft at such a level, that marketing teachers are likely to use this example in their college and university classes. It was that bad.



Microsoft had their conference a few weeks back and received a massive backlash, so they were under massive pressure to perform. They didn't mention policies such DRM, which is to stop used games (or only do it once after their original backlash), you have to connect online once every 24 hours even if you are playing a single player game, and having a Kinect mandatory to be on when you are gaming. In light of PRISM and Microsoft being the first company to go along with selling out their information to the government, you can see how this unnecessary feature of the Kinect always being on is.. suspicious. Now as you can see in the video above, Sony had a decent event until the end, where they specifically stated everything Microsoft did wrong, that they would do the opposite. I have seen a lot of E3 events, and I have never heard a crowd chant one of the console publisher's names, or that high amount of cheering and hysteria. Microsoft made some silly moves to make a console for publishers rather than consumers and tried to hide those facts during E3 by only speaking about their great games instead, however Sony basically reminded everyone at the end of their show.

This was just hit after hit, as afterwards essentially every gaming media and (even non-media) went in Sony's corner and started bashing Microsoft even more than when they first announced those features. There was a whole issue and a twitter campaign to stop Sony from doing DRM called #PS4noDRM which even CNN picked up at some point before E3 when Microsoft first announced their features. Sony execs responded with "very happy to see how passionate our fans are".. so an answer that says nothing, they waited until E3. Sony originally did not specify much and basically Microsoft started talking about all the features. It may have been that Sony wanted to implement some type of DRM feature but they let Microsoft go first, saw a monumental negative backlash and basically used that to completely rip them apart in the biggest gaming conference of the year. With Amazon on facebook for pre-orders showing a 17-1 ratio in PS4's favor over the Xbox One and even general non gamers on my news feed on facebook knowing that Sony humiliated Microsoft at E3, this is showing to be quite a massive deal. Microsoft execs also did a terrible PR jobs in different interviews where they further angered the fans.



This video launched right after E3, Sony basically trashing Microsoft even more and making it that much more humiliating. After two days, the 22 second video already hit over 8 million views.

Speed Panting 12: Gears (Concept Art)

Hey guys, here's a quick update a new speed painting from me. I tried out concept art for the first time.. Well in my website I did have a concept art done 2 years ago, but that was looking at a reference and changing it "a small amount". This character is part of a world and story that I have had in my mind for about 8 months, but I was too scared to start concept art until now. Why not try concept art in a speed painting video where people can see you fail so many times over and over again? Well that was my way of thinking... Also my friend Ted also pushed me to start concept art instead of just talking and thinking about doing it. Below is the video, and below that there is a brief explanation of the main character Gears. Hope you guys enjoy it!



So the character's name is Gears. He is a normally goofy and at times quite idiotic, though he is also incredibly sarcastic and very provoking when he fights. Gears however is a genius only when it comes to technical aspects such as building or creating things in general. He also always goes on adventures with his partner Monkey (yes, the monkey's name is monkey...) Gears also uses gears (yeah...) that he puts around his body, and they speed up when he fights to give him both more speed and power.