Lets start with the Avengers storyline, to ensure that I piss off 95% of people that love going to the movies. Now before you point your finger and call me hippie douche that's going against the mainstream, trying to be different maaaaan, just hear me out. I enjoy the movies, they're fun to watch once. Then, I couldn't care less about them. The stories are generic, there's few things that are really deep during the story and all villains fall on a scale from below average to terrible. Characters are great and movies are fun. You put this in contrast with Nolan's Batman trilogy that blows all of them out of the water other than Captain America 2 that's also up there. CA2 is an exception to those movies and an amazing movie. Go watch it if you haven't!
an interesting take on creativity by Steve Jobs
I think in the past, I would have enjoyed said movies a lot more. Now, I seem to constantly look for stories that make you think, that make you talk about the movie or want to see the movie again and again. Maybe again due to age or seeing so many storylines so many times, I find a lot of the stories recycled with a slightly different color. Especially now that tv shows have completely overtaken movies as more engaging, taking more risks and the quality overall being much better, movies themselves aren't gravitating me as much as they did when I was such a young kid. I think the lack of quality is part of the reason why an above average franchise like the Avengers is printing billions of dollars. (in my opinion, I think this should be obvious since it's blog). Or the case me not being to accept that other people have different opinions and preferences than me.
Maybe due to age, we become more cynical as well, which might be partly a reason of my pessimistic view on the movie media. Regardless, I think this may related as design, illustration and web. We see so much, but for me, this gives us a chance to soak it all in like a sponge. When we do so, we use the little things that we see from so many references to create our vision, that is different enough to stand on its own. To me, advertising in particular has gotten better and better. Commercials are far more engaging and better thought out, on top of all the intrusive ways companies find to tell or sell us a product via a cellphone, table and/or computer. So while so many things are being repeated, I think we outta do something about being fucking creative. We're in this business for a reason, not to recycle the same shit over and over again.
